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Colour graphics : the power of colour in graphic design / Karen Triedman & Cheryl Dangel Cullen.
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Catalogue Record 554
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20200053
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Catalogue Record 554
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ISBN
1592530893
Name
Triedman, Karen
author
Title
Colour graphics : the power of colour in graphic design / Karen Triedman & Cheryl Dangel Cullen.
Also titled
Colour graphics
Published
Gloucester, MA : Rockport Publishers, c2002, 2004.
Description
173pages : colour illustrations ; 29 cm.
Contents
1. Colour that persuades -- 2. Colour that changes your perspective -- 3. Colour with a primary message -- 4. Colour that evokes emotion -- 5. Directory.
Summary
"Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has strong emotional connoatations: yellow stands in for cowards, red for traitors, and green for environmentalists. Over time colour has become an instant messenger." -- back cover.
Subjects
Commercial art -- Themes, motives
Graphic design (Typography)
Colour in advertising
Colour -- Psychological aspects
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Cullen, Cheryl Dangel
author
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