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Colour graphics : the power of colour in graphic design / Karen Triedman & Cheryl Dangel Cullen.

Colour graphics : the power of colour in graphic design / Karen Triedman & Cheryl Dangel Cullen.
Item Information
Barcode Collection Volume Ref. Status Due Date Res.
20200053 General Borrowing   . Available .  
. Catalogue Record 554 ItemInfo Beginning of record . Catalogue Record 554 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 1592530893
Name Triedman, Karen author
Title Colour graphics : the power of colour in graphic design / Karen Triedman & Cheryl Dangel Cullen.
Also titled Colour graphics
Published Gloucester, MA : Rockport Publishers, c2002, 2004.
Description 173pages : colour illustrations ; 29 cm.
Contents 1. Colour that persuades -- 2. Colour that changes your perspective -- 3. Colour with a primary message -- 4. Colour that evokes emotion -- 5. Directory.
Summary "Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has strong emotional connoatations: yellow stands in for cowards, red for traitors, and green for environmentalists. Over time colour has become an instant messenger." -- back cover.
Subjects Commercial art -- Themes, motives
Graphic design (Typography)
Colour in advertising
Colour -- Psychological aspects
Added Names Cullen, Cheryl Dangel author
Catalogue Information 554 Beginning of record . Catalogue Information 554 Top of page .

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